One Mount Dora business doing it's part to clean up the Gulf oil spill.

FOR IMMEDIATE RELEASE:

Contact: Michele Wilson

michele@pureaveda.com

Pure Aveda Salonspa

206 West Fifth Avenue

Mount, Dora Fl 32757

www.pureaveda.com

(352) 383-9091

May 7, 2010

Pure Aveda Salonspa in Mount Dora Donates Hair to Clean Oil Spill

Pure Aveda Salonspa in Mount Dora, Florida shipped 70 pounds of hair clippings to the Gulf Coast the in first wave of donations being received to help with the BP Oil Spill cleanup.

Matter of Trust, an environmental non-profit, is helping clean up oil spills by reusing donated hair clippings from hair salons, barber shops, pet groomers, and wool farmers. Stuffing this donated hair into donated nylon stockings, this organization creates highly absorbent booms that can protect beaches and white sands from oil spills. A pound of hair can absorb one quart of oil in one minute, and hair mats can be wrung out and reused up to 100 times.

Michele and Ric Wilson, owners of  Pure Aveda Salonspa said, “ As a FAB PRO Green Conscious Certified business, partnering with Matter of Trust  is a natural solution for us to re-purpose hair clippings, and a safe, non-toxic, and effective way to participate in the Gulf Spill cleanup. Our salon guests love knowing that their hair is doing something to help”.

Donors from every state in the US, from Canada and beyond are sending in hair, fur and wool clippings as well as nylons and funding for outer mesh. Boom B Q's (boom making parties) are cropping up all over the Gulf and now in other states as well. The booms will be stored in donated temporary warehouse spaces all up and down the Gulf Coast. If BP and UNIFIED COMMAND need more boom, the Gulf Coast residents, and the donors from all over, will have provided an unprecedented support, supply of materials and volunteer hours, for their assistance!

Pure Aveda Salonspa will continue to collect hair clippings for a second wave of donations and has also set up a nylons donation point at its location in downtown Mount Dora. The community is encouraged to participate by going to get a haircut and bringing along a pair of used, clean pantyhose with you for donation (runs are okay). Pure Aveda Salonspa is located at 206 West Fifth Avenue in Mount Dora. (352) 383-9091. www.pureaveda.com

You can see pictures here. http://www.facebook.com/PureAveda#!/album.php?aid=166252&id=68170169836